Welcome to BZAR hotels
We are a collection of hotels in places meant to be lived, not just visited. Every BZAR hotels address is inspired by a desire to reveal a more authentic Italy: neighborhoods to discover step by step, stories hidden within historic buildings, local flavors, and the people who make every journey memorable. Not just rooms and services, but places where you feel welcome, get to know the destination, and really live it. We're here to be by your side, every step of your journey.
Our destinations
Rome
History, lively neighborhoods, buildings full of memory, and hidden corners waiting to be found step by step.
Experience Rome
Venice
Canals, hidden courtyards, waterside palaces, and a charm best discovered beyond the usual routes.
Experience Venice
Tuscany
Villages, rolling hills, real flavors, and slow rhythms: Italy in its most natural form.
Experience Tuscany
Liguria
A seaside village where history, color, local traditions, and Mediterranean life meet just a few steps from the water.
Experience Liguria
Viterbo
Medieval atmosphere, thermal baths, nature, and quiet moments: a place to slow down and breathe.
Experience Viterbo
Milan
Design, style, contemporary culture, and the vibrant energy of a city that never stands still.
Experience Milan
The Bzar style
The BZAR hotels style grows out of the meeting between a place and a way of designing that highlights its history, atmosphere, and character. Each space tells the story of where it is, through details, materials, architecture, and choices that feel natural, authentic, and never forced. But feeling at home isn’t only about beautiful spaces.
For us, it means being genuinely welcomed: someone who listens, someone ready to help, a small suggestion that changes your day.
BE HOME is how we live hospitality.
It’s about being present, walking alongside each guest through their stay, and building a real connection with the place around them. Because feeling at home away from home simply means finding a place that feels familiar in its own way, even for a few days.
Being part of BZAR hotels means experiencing each destination in a different way.
Every guest has access to a calendar of Experiences: local tours, cooking classes, fitness sessions,
and small moments designed to explore the city through stories, flavors, places, and real connections.
Already booked? Choose your next Experience.
Still deciding on your hotel? See what makes a BZAR hotels stay different.
All Experiences are reserved for BZAR hotels guests and included in your stay at no extra cost.
Weddings and events
La Collegiata
Your special day,
in good hands.
From countryside villas to historic homes in the heart of the city, we offer unique venues across Rome, Viterbo, and Tuscany for weddings, private events, business gatherings, and retreats.
We support you with tailored services and genuine attention, to create an event that feels true to you and to the moment you want to live.
Digital guide just for you
BZAR MAGAZINE
August 2026
Experience the city like someone who knows it well.
The BZAR hotels journey starts before you arrive.
With our Magazine, you’ll find a curated selection of events, exhibitions, restaurants, rooftops, and places to explore across our destinations.
A more local, personal view of the city, made for those who want to know what to do, where to go, and what not to miss during their stay.
